Saskia Smith
1999, Leuven
Based in Brussels
Medusa Offspace
Polyflows
The Bureau
Nourish, Moisture, ProtectThu Jul 19 2022Dying to know why #DermatologistsHateHer for the #OneSimpleTrick that #InstantlyReducesWrinkles? On Jan 9th, we continue the conversation (newcomers welcome!) on the persistent allure of “eternal youth” as a marketable desire, to speculate on what patterns, processes and structures lurk behind the #anti-aging #anti-discomfort #ultra-cooling and #detoxifying notations of a #rejuvenating skincare regimen for an #age-perfect #revitalift. We’ll cultivate connections between the symbolic, cultural, and aesthetic value of water, hydration, and fluidity, to eventually drift through the idea’s behind “liquid-modernity” and “hydrofeminism.”
Keywords: (pseudo)science, advertising, cosmetic product discourse,